Employer branding and occupational health – APL Health
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Employer branding and occupational health

There seems to be an increasing shortage of good quality teaching staff. The reasons for this are unclear, but suggestions include poor pay, a highly pressured working environment, a lack of career development opportunity and a heavy gender bias towards females, suggesting that there’s a stigma attached to teaching amongst males.

There’s also a general ‘downer’ on teaching as a career at the moment anyway with 53 per cent of teachers considering leaving the profession according to a YouGov poll.

The repercussions of such a skills shortage are fairly dramatic, particularly in an industry that’s largely state funded. Finances can be a challenge with tight and inflexible funding models. Schools can ill afford high staff turnover or absences, yet teacher shortages have led schools to spend £733million on supply teacher agencies last year.

Without readily available staff this also means schools need to spend more money on advertising their roles or engaging recruitment agencies to help fill their roles.

In such a competitive market for the recruiting schools, employer branding is increasingly becoming something that hiring managers should be aware of. Simply put, this means ensuring your organisation as a brand is an attractive proposition for prospective members of staff.

For many this will simply mean offering higher pay, but this is a temporary fix and doesn’t really address the issue. Instead schools should be considering the working environment they’re offering their new recruits and including other job perks.

Increasingly, we as a nation are becoming more discerning when seeking employment, particularly the generation of ‘millennials’ who seek more than just financial gratification and also look at things like working environments, employee benefits and general morale.

It’s vital that schools move with the times and improve their employer brand by placing more emphasis on their employee welfare.

Of course that’s very much our area of expertise and is where we come in. We can offer a full wellbeing and occupational health service to schools, colleges and academies wanting to look after their current workforce and attract new, good quality staff too. This will help to improve morale and general health, increase staff tenure, and heighten productivity in the form of teaching quality and student results, whilst also decreasing the money spent on employee turnover and recruitment.

Our results speak for themselves, but if you’d like to discuss implementing an occupational health and wellbeing programme in your school just get in touch with us today. We’d love to hear from you and we’re happy to spend time understanding your challenges and looking at different possible options for you.